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...Coke has focused on supplementing its signature soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi...

Author: /time Magazine | Title: Why Pepsi's Down While Coke Is Up | 11/12/2008 | See Source »

...energetic jumps and elegant attitude turns that landed in generous lunges. McCusker’s choreography settled well into the nooks and crannies of Klucevsek’s music as dancers shifted their motions to match a longing waltz, a confident tango-based string passage, and a frenetic, animalistic segment reminiscent of a snapshot from Salvador Dali’s surrealist portfolio. But the transitions between McCusker’s creative motifs seemed unsteady at times, as the dancers’ changes in character seemed to lag during these moments. The occasional shaky turns and a lighting scheme that sometimes...

Author: By Monica S. Liu, CONTRIBUTING WRITER | Title: No Missteps at World Premieres | 11/10/2008 | See Source »

Something you’ve always wanted to tell someone: Isn’t this “Scoped” segment kind of masturbatory and pathetic, FM? Favorite childhood activity: Playing “wipe off the evidence” with Father O’Connolly Sexiest physical trait: My smile! No, but seriously, my penis. Best part about Harvard: Being among the economic elite Worst part about Harvard: The poor people who hang out near the Yard...

Author: By FM Staff | Title: Scoped! | 11/5/2008 | See Source »

...reality: Barack Hussein Obama will be the 44th President of the United States of America. This is a monumental step forward for our politics and our country. For 232 years, our founding fathers’ promise of liberty and equality for all has rung hollow for a large segment of the American population. But today, Obama’s election gives hope that we are on the brink of realizing this ideal. In the past eight years, Republican rule has undermined everything from America’s powerful economy to its esteemed position in the world, but the people have...

Author: By The Crimson Staff | Title: Yes We Did! | 11/5/2008 | See Source »

...love him or hate him, but Chetan Bhagat's big contribution to Indian publishing has been to bring out of the woodwork a whole segment of readers that publishers had traditionally believed never existed," says the agent Chatterjee. She describes them as "college and high school students, the under-25s, whom we all liked to believe would rather buy a pizza or go disco-dancing than spend money on a book." But they will buy books relevant to their own lives. Amitabha Bagchi, author of another IIT novel, Above Average, says young Indians want to read about themselves "not entirely...

Author: /time Magazine | Title: Techie Lit: India's New Breed of Fiction | 10/30/2008 | See Source »

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