Word: segments
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Party on, traveler. The company that started the industry's bedding wars is looking to define a new segment called "lifestyle" hotels: chic, sociable and affordable. The first Aloft outpost opened in Montreal in June, and a further 17 openings are planned this year. Aloft is focused on attracting the road warrior, a customer who has grown up with the irreverent, friendly service of Southwest Airlines, the open office, the work-among-the-crowd Starbucks culture, and is accustomed to innovative design, via Target and Ikea, at a good price. The next generation of business travelers may have meetings with...
...bottom line is that the primaries were a virtual tie however you slice and dice the popular vote. The two leading Democrats, while extremely close on policy, had the visceral support of distinct segments of the population. Obama won because he had the best ground game. He ran the better campaign in relation to raising money and obtaining the support of delegates. Also, in what was partly a generational conflict, he represented the younger generation, always a plus. Yet, although he has had a significant fundraising advantage since before the primaries began and was anointed the presumptive nominee as early...
...Nip/Tuck or Dr. 90210 or reruns of Extreme Makeover, but Internet data shows that younger adults have become the primary audience obsessed with altering their personal appearance. Once the domain of the well-to-do female in her fifties, plastic surgery has become the obsession of the least affluent segment of younger Internet users...
...pursuit of a more "ideal" body amongst teenagers. In fact, search data confirms this phenomenon. One of the most popular sites visited from the search term "plastic surgery" is the official site of the American Society of Plastic Surgeons (www.plasticsurgery.org). Over 25% of visitors to the site (the largest segment) fell within the 18- to 24-year-old demographic - that's up from 19.6% two years...
Before wrapping up his segment of the General Education presentation, Harris revealed a disconcerting fact about the program’s Web site...