Word: segments
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...bigger challenge for Nike will be figuring out where to make its next big bet, now that Tiger Woods has more than proved to be a smart investment. It won't have to look further than the fastest growing segment of the sport, female golfers. Nike Golf signed Michelle Wie to a reported $4 million to $5 million deal in 2005, and is launching a line of women's clubs next fall. "It's a dogfight," says Wood. "But in five years, we should be the leader in the business. I don't see any reason...
...global head of tourism, hospitality and leisure at industry consultants Deloitte. "But will they be a slam dunk success? The answer is no." They'll need to achieve year-round occupancy rates of more than 85% to be profitable, he says, which could prove a tough target in a segment of the market that is already competitive, and becoming more so. Established chains, such as the Hard Rock Hotels and Intercontinental's Indigo chain, are opening small-room, limited-service hotels in cities such as Chicago and Houston, and have international expansion plans, Kyriakidis says...
...what had been done before,” says co-producer Sanby Lee ’08. “There have been a lot of panels and talks and stuff, but we wanted to do something more creative.”The show will consist of three themed segments: “Chinatowns,” “The Golden Ghetto,” and “East Meets West.” In addition, the show will feature a spring/summer fashion preview, a showcase of student designs answering the prompt “What does...
...beyond funny, downright elegant.Rich’s tone could be called Undergraduate Glibly Dark (UGD), a type of humor in which laughs are punctuated not so much by smiles as vicious slams of your fist in the Adams House dining hall. It will be familiar to that segment of Harvard’s population—Lampoon types, Advocate types, VES concentrators—or “mostly messy-haired people,” as Rich’s former blockmate Nick McDonell ’06 put it in his novel, “The Third People...
Politics for too long has been considered a “niche problem.” Historically, politicians—individuals suffering from politics—have been concentrated in only a small segment of population: white, affluent, hetero-normative men. This perception has allowed the disease to grow to epidemic levels unnoticed as people pacify themselves under false pretenses. Across the nation, mothers calm themselves at night by thinking, “My children won’t start politics, we live in an impoverished minority area.” Many people don’t get tested...