Word: segments
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Give Gates credit. He and his company have correctly identified the fastest-growing segment of the entertainment industry in the world and hitched one of their many wagons to it. He's still willing to put down big bets when there's big action. And in this case Microsoft has managed to bind together cultural and technological trends in the same densely engineered overdetermined artifact. We tend to write off the past five years, the post-dotcom years, as a period of relative technological stagnation, especially when compared with the furious frenzy of Internet innovation that preceded it. But since...
...opening up the Great Midlife Lemonade Stand, taking the bitter taste of aging and making it sweet, satisfying. This is both noble and shrewd. Women like helping other women, and as it happens, just as women reach their moment of self-doubt, they also ripen into the perfect market segment. "You can make a ton of money," agrees Shellenbarger. "Let's face it. These women with their fat pocketbooks approach the age of 50 and lose their inhibitions. Imagine that! That's a lot of spending. The other thing that research shows will open people's pocketbooks is sadness...
...54—A “previously on ‘Ivory Tower’” segment is utilized for the first time. Good move. Also, I’m now officially singing along to the theme song. “I know that I’m no good at waiting?...
...argue—as the Chinese do—in favour of complete state sovereignty, but a state that is actively killing a segment of its population has lost its right to sovereignty. It’s actually quite simple: genocide is a crime of the highest order, and we have a full right—some even say duty—to stop...
...someone who owns a construction company.” College students, with less cash to handle the minimum fee of over $100, don’t make up that much business except during fraternity rush season. And even then, college students tip less, according to the women. That segment of business comes from campuses like MIT, Tufts, Bentley, Boston University, and even Wellesley. Providing just eight or ten jobs a year, Harvard does not impress John with either its name or its money...