Word: segundo
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Dates: during 1990-1999
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Executives at Mattel, for example, can't remember the last hit toy the $4.8 billion company incubated without a movie licensing tie-in or an idea purchased from a smaller company. The days when the firm, based in El Segundo, Calif., was capable of organically growing a brand from the roots up, building Barbie or Hot Wheels into multibillion-dollar annual businesses, seem long gone...
MOSCOW: When a booster on a Russian-made Proton-K rocket failed six hours into launch Friday, a $100 million U.S.-built communications satellite was lost in space. The Russian Space Agency looks to be close behind. The satellite, built by Hughes Space & Communications International in El Segundo, Calif., was fully insured, and a replacement will be ready in two years. But this was the third major failure of the DM-3 booster in the two years that the RSA has been carrying foreign satellites into space for desperately needed cash (charging about $70M a ride). Will Hughes ask again...