Word: segway
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Kamen's dream of a Segway-saturated world won't come true overnight. In fact, ordinary folks won't be able to buy the machines for at least a year, when a consumer model is expected to go on sale for about $3,000. For now, the first customers to test the Segway will be deep-pocketed institutions such as the U.S. Postal Service and General Electric, the National Parks Service and Amazon.com--institutions capable of shelling out about $8,000 apiece for industrial-strength models. And Kamen's dreamworld won't arrive at all unless he and his team...
...challenges of launching a product with the country at war and the economy in recession. Some of their answers were smooth and assured; others less polished. But one thing was clear. As Kamen sees it, all these issues will quickly fade if the question most people ask about the Segway...
...asked Grove what he thought of the Segway as a business. "The consumer market is always harder," he said. "But when you think about it, the corporate market is almost unlimited. If the Postal Service and FedEx deploy this for all their carriers, the company will be busy for the next five years just keeping up with that demand...
...that assessment. But Kamen is a man running short on patience. For him, conquering the corporate market is merely a prelude to the battle to come. "The consumer market is where the big money is," says Michael Schmertzler, a Credit Suisse First Boston managing director and, with Doerr, Segway's other major financial backer. "But this is about more than money for Dean. Pardon the cliche, but he really does want to change the world...
...With the Segway, Kamen plans to change the world by changing how cities are organized. To Kamen's way of thinking, the problem is the automobile. "Cities need cars like fish need bicycles," he says. Segways, he believes, are ideal for downtown transportation. Unlike cars, they are cheap, clean, efficient, maneuverable. Unlike bicycles, they are designed specifically to be pedestrian friendly. "A bike is too slow and light to mix with trucks in the street but too large and fast to mix with pedestrians on the sidewalk," he argues. "Our machine is compatible with the sidewalk. If a Segway hits...