Word: seiko
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Dates: during 1960-1969
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...precision timepieces needed to clock the contests, whose outcomes sometimes depend on milliseconds of difference. Last week, as the 18th Games got under way in Tokyo, the official timepieces were not European for the first time in Olympics history. They were Japanese, and they all bore one name: Seiko, the brand mark of K. Hattori & Co., Ltd., Japan's biggest watchmaker (1963 sales: $98 million...
...foreign visitors will remember us after the Olympics," says Company President Shoji Hattori, 64, second son of the late founder. To refresh their memories, Hattori salesmen are stepping up their export drive, in the past year have broken the Swiss monopoly in Norway, Denmark, and Sweden, where Seiko watches now sell at the rate of 9,000 a month. Another target is the U.S. market, which Hattori has heretofore tapped largely by supplying movements to Benrus. Despite forbidding U.S. tariffs, Hattori is beginning a U.S. sales campaign for Seiko, retailing 17-jewel wristwatches for $29.75, just over half the price...