Word: seiko
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Dates: during 1970-1979
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Sound the alarm and call out the guards! The local neighborhood theater may soon be showing commercials between features. Indeed, may already be. For the past month Screenvision, the U.S. subsidiary of a French company, has flashed 30-sec. ads, for Seiko watches and Chanel perfumes, on 1,800 screens across the country. Twelve hundred other theaters are now under contract, and Screenvision plans to expand the time slot for commercials to three minutes. A U.S. company, Cinemavision, claims to have signed up another 4,200 theaters for next year. If all 16,000 theaters in the country accept...
...year, despite a 12% rate of national inflation, manufacturing economics enabled sellers to mark down price tags from an average $118 to about $95, and volume jumped to 650,000 even as the recession deepened. Tom M. Hyltin, president of Micro Display Systems, a subsidiary of the Japanese watchmaker Seiko, estimates that this year sales will leap to 2.2 million, as the price drops to the $50 range. By 1977 the infant industry confidently expects to sell a cool 10 million quartz watches at just $20 each...
...improved and cheaper version, the $395 Accuquartz, believed by many to be the best quartz watch on the market. By then Timex had begun marketing a quartz-crystal watch for $125. Hamilton came out with its $2,100 quartz-crystal Pulsar, and last month Japan's Seiko brought its three quartz timepieces to the U.S., the cheapest selling for $450. This week Benrus will introduce the first quartz watch for women. Among the Swiss companies, Omega, Piaget, Girard Perregaux and Longines are selling quartz watches at prices from...