Word: seiko
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Other questions continued to defy rebuttal. Mrs. Takase, for example, says that Allen could not have been surprised by the honorarium since he himself had negotiated it with the magazine. Another point of dispute involves two Seiko Quartz digital watches, worth about $135 each, that Mrs. Takase gave Allen. He describes them as personal gifts received before the Inauguration. Reporter Fuyuko Kamisaka, who purchased the watches for Mrs. Takase, said again last week that one watch was given before the swearing-in, while the second was handed over afterward. The timing is crucial, because Administration officials are barred from keeping...
...commercial possibilities are endless--a tie-in with Seiko or No-Doz, or a prime-time situation comedy. They played enough for 16 episodes of half-hour comedy, if you count between innings...
Manufacturers in Japan, once a nation of imitators, complain that others are up to their old tricks. Example: a Hong Kong firm turns out a timepiece under the Aseikon label, so that all a distributor has to do is strip off the a and the n to get a Seiko. In Milan this summer, police raided a warehouse where counterfeiters made copies of goods sold by Dior, Fendi, Cartier, Gucci, Louis Vuitton, Valentino, Omega and Celine, among other firms. The inventory included 10,000 gold-plated watches and lighters, 8,500 handbags, 400 pieces of luggage, wallets and purses...
Sound the alarm and call out the guards! The local neighborhood theater may soon be showing commercials between features. Indeed, may already be. For the past month Screenvision, the U.S. subsidiary of a French company, has flashed 30-sec. ads, for Seiko watches and Chanel perfumes, on 1,800 screens across the country. Twelve hundred other theaters are now under contract, and Screenvision plans to expand the time slot for commercials to three minutes. A U.S. company, Cinemavision, claims to have signed up another 4,200 theaters for next year. If all 16,000 theaters in the country accept...
...year, despite a 12% rate of national inflation, manufacturing economics enabled sellers to mark down price tags from an average $118 to about $95, and volume jumped to 650,000 even as the recession deepened. Tom M. Hyltin, president of Micro Display Systems, a subsidiary of the Japanese watchmaker Seiko, estimates that this year sales will leap to 2.2 million, as the price drops to the $50 range. By 1977 the infant industry confidently expects to sell a cool 10 million quartz watches at just $20 each...