Word: seiko
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...improved and cheaper version, the $395 Accuquartz, believed by many to be the best quartz watch on the market. By then Timex had begun marketing a quartz-crystal watch for $125. Hamilton came out with its $2,100 quartz-crystal Pulsar, and last month Japan's Seiko brought its three quartz timepieces to the U.S., the cheapest selling for $450. This week Benrus will introduce the first quartz watch for women. Among the Swiss companies, Omega, Piaget, Girard Perregaux and Longines are selling quartz watches at prices from...
...precision timepieces needed to clock the contests, whose outcomes sometimes depend on milliseconds of difference. Last week, as the 18th Games got under way in Tokyo, the official timepieces were not European for the first time in Olympics history. They were Japanese, and they all bore one name: Seiko, the brand mark of K. Hattori & Co., Ltd., Japan's biggest watchmaker (1963 sales: $98 million...
...foreign visitors will remember us after the Olympics," says Company President Shoji Hattori, 64, second son of the late founder. To refresh their memories, Hattori salesmen are stepping up their export drive, in the past year have broken the Swiss monopoly in Norway, Denmark, and Sweden, where Seiko watches now sell at the rate of 9,000 a month. Another target is the U.S. market, which Hattori has heretofore tapped largely by supplying movements to Benrus. Despite forbidding U.S. tariffs, Hattori is beginning a U.S. sales campaign for Seiko, retailing 17-jewel wristwatches for $29.75, just over half the price...
...foreigners who annually visit Hiroshima, and the more wealthy of the 2,000,000 Japanese visitors. In addition to tourists, Hiroshima lives by the brewing of beer and the building of ships-and, ironically, by the manufacture of howitzers by Japan's biggest gunmaker, Nihon Seiko, whose sales last year grossed $61 million and gave employment to more than 1,500 Hiroshima citizens...