Word: seinfeldisms
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Dates: during 2000-2009
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...saying I'm an impressionable tool of mass propaganda, but those recent Microsoft ads really got to me. While some folks hated the (short-lived) Bill Gates--Jerry Seinfeld series that kicked off the campaign, it cracked me up. It also got my attention, and the subsequent "I'm a PC" ads closed the deal: I've been thinking maybe it's time to buy a laptop...
...first major TV role in 1985 with a spot on the sitcom Sara, starring Geena Davis. The show was soon cancelled. • Created his first show, Politically Incorrect, in 1993. It premiered on Comedy Central and later moved to ABC. Maher called it "The McLaughlin Group on acid." Jerry Seinfeld was a guest on the first episode and the show became a huge Comedy Central hit. • Published a novel in 1994 and has written four other books • Said in 1996 that he would retire in 10 years • In a 1997 episode of the TV game show Pictionary...
...SEINFELD signs on as Microsoft spokesman. Not that there's anything wrong with that...
Either people still love Jerry, or they're slowing down to rubberneck at a terrible mishap, I guess. Either way, the first ad, which debuts Sept. 4, is already working. Seinfeld, reportedly, will appear along side Microsoft founder Bill Gates in ads that will try to counteract the ultra-cool Apple ads (featuring Justin Long and John Hodgman). Gates can be hi-larious in videos, and I guess, if you can't line up Napoleon Dynamite star Jon Heder, Seinfeld is the next best thing...
...much disappear - or at least be something that consumers won't think about when they buy always-on, Internet-connected devices. The operating system will be about as interesting for buyers to contemplate as the power supply. So why bother raising Vista awareness among anyone older than, say, 21? Seinfeld really hits the sweet spot for this demographic. Not that there's anything wrong with that...