Word: seinfeldisms
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...newest batch of coffee-klatch sitcoms, however, no one seems to be doing much of anything except hanging out. On Friends--which has entered the Nielsen Top 10 after being moved to the high-profile time period following Seinfeld--a group of indolent twentysomethings seems to have unlimited time for gab and games of Pictionary. Pig Sty, which made its debut in January on the new UPN network, revolves around five mismatched roommates (a rube from Iowa, an Italian mama's boy, a guitar-playing layabout and so on) trying to get along in the same cramped New York City...
Sitcoms have traditionally been set in one of two places: home or the workplace. But Seinfeld, the prototypical hang-out show, moved the genre into a third realm. Jerry and his friends have apartments and jobs (most of the time, anyway). But they deal with their embarrassing predicaments each week in a kind of in-between world: in halls and doorways, in the backseat of taxicabs, in a booth at the local coffee shop...
Which is to be distinguished from the coffee bar. Life on Seinfeld may be laid back, but its characters always seem to have someplace to go. In Friends the crowd is always around to share their latest personal woes or offer a shoulder to cry on. But who would want advice from these dysfunctional morons, with their obsessive pop-culture references? "Guess what?" says Rachel, bursting in with good news. Cracks Chandler: "The fifth dentist caved, and now they're all recommending Trident...
Ever seen that Rold Gold commercial when Jason Alexander (of Seinfeld fame) plays goalie in a dream...
...publishers say a hit comedy show doesn't necessarily translate into a hit book. It needs a theme. Erwyn Applebaum, publisher of Bantam Books, which put Seinfeld and Reiser into print, says, "Now comedians who have never been known to read a book are thinking that they can write one." Robert Miller, publisher of Hyperion, claims his company wanted Allen to do a book well before Home Improvement became a hit: "This guy had made his reputation and (stand-up) act out of getting way deep into the complexities of male- female differences. That seemed like a very good subject...