Word: seinfeldisms
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...Jerry Seinfeld discusses credit-card interest rates with a goldfish, yet. In another ad, he watches as a wealthy consumer is rebuffed by the salesclerk when he proffers the card. Says Seinfeld: "What! You pick the clothes, he picks the card?" Perfect casting. Seinfeld's message drips with a sarcasm that Amex could not deliver directly...
TELEVISION Seinfeld proves there's life after stand...
...Seinfeld seems totally at ease as a sitcom leading man, all gawky insouciance and whiny sarcasm. When he visits his parents in Florida, the family conversation has the ring of truth, not shtick. Mom, commenting on Jerry's scuba diving: "What do you have to go underwater for? What's down there that's so special?" Jerry, unfazed: "What's so special up here?" Traveling to Los Angeles to appear on the Tonight show, he spends his time fretting because the hotel maid threw out his notes for a new joke. Seinfeld isn't the first TV show...
...Seinfeld episodes are loosely structured, with the anecdotal, stream-of- consciousness style of monologue material. One entire show last season was set in a parking garage, as Jerry and his friends searched for their car. In another, Jerry got friendly with ex-New York Mets star Keith Hernandez; the show spun a hilarious comic essay on hero worship and male bonding. "He wants me to help him move!" cries Jerry after one phone call. "I said yes, but I don't feel right about it. I mean, I hardly know...
...that's missing from Seinfeld is some human ballast to the frivolity. Jokes about air conditioning in Florida and bathrooms in shopping malls are fine as far as they go. But Seinfeld the character remains curiously weightless and remote. His relationship with Elaine -- once romantic, now platonic -- works only because it avoids all the tough questions. A viewer can relate to Seinfeld in all the little ways but none of the big ones. Which makes him a good once-a-week companion -- but probably not a guy you'd want to help move...