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...early history of Seinfeld has become a well-told story of genius vs. the philistines. NBC nearly killed the series in 1989 after test audiences hated the pilot. Now the new DVD of the show's first three seasons teaches us that the philistines were ... right. Sort of. On second look, the pilot, while funny enough, is weak compared with the observational gem the show became. As Jerry Seinfeld gamely admits on a commentary track with cocreator Larry David, "We didn't know what we were doing...

Author: /time Magazine | Title: Tech: Ballad of Big Nothing | 11/22/2004 | See Source »

...pleasure of this DVD set is watching Seinfeld and David add distinctive elements episode by seminal episode. (The abbreviated Seasons 1 and 2 are on one volume, and the full-length Season 3 on a second; $49.95 each. A $119.95 gift set comes with a script, Monk's Diner salt-and-pepper shakers and playing cards.) In the episode "The Baby Shower," the two weave separate story lines for each character. In "The Chinese Restaurant" they explore the possibilities of doing nothing, as the ensemble spends 22 minutes waiting for a table. Meanwhile, Jason Alexander finds George's note...

Author: /time Magazine | Title: Tech: Ballad of Big Nothing | 11/22/2004 | See Source »

...episodes get better, David and Seinfeld's commentary becomes a little laconic--often they just sit back and yuk at their own jokes. Who can blame them? After 15 years, it's still amazing how the show made timeless comedy out of such ephemeral material. "Where was pesto 10 years ago?" wonders George in "The Busboy." Probably the same place it's gone today. But what David and Seinfeld whipped together will be with us for decades to come...

Author: /time Magazine | Title: Tech: Ballad of Big Nothing | 11/22/2004 | See Source »

Modeled on Seinfeld's kitchen, stores in a new chain of cereal-only cafés sport cabinets stuffed with 33 types of cereal and 34 toppings, from dried blueberries to Pop Rocks. Cereality customers pay $4 a bowl, then choose and pour their milk--soy, flavored, skim or whole. At the Tempe, Ariz., flagship, "Cereologists"--pajama-clad servers--serve up plain old corn flakes as well as fancier combos. Among their popular concoctions: Devil Made Me Do It, combining Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a 1,500-sq.-ft. Philadelphia outpost...

Author: /time Magazine | Title: Serious Cereal | 11/8/2004 | See Source »

...Arrested Development draws a dark picture of family relations: "What we have is not a family," Michael tells his son in the season-two opener. "It's a bunch of greedy, selfish people who have our nose." But the show is no more avant-garde than, say, Seinfeld, and it's less misanthropic. At some level, the Bluths need one another; they are the only ones who know what it is like to be Bluths. "We're not saying, No hugs, no lessons," says Hurwitz. "It's about people trying to grow as human beings but whose development has been...

Author: /time Magazine | Title: Television: The Great Wit Hope | 11/1/2004 | See Source »

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