Word: seinfeldisms
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...response to Rosenblatt's essay, I offer this thought. The "Age of Irony" was captured brilliantly on Seinfeld, the funniest sitcom of the '90s. The last episode, so disliked by the show's many fans, featured jail terms for the four principal characters--a telling indictment of their ineffable shallowness and that of the decade. The show and the '90s were about nothing. Certainly it's unpleasant being scared of terrorists, but it's about time for life in America, once again, to actually be about something. EDWARD SMITH Belleville...
Disney is not the first to exploit Vetter's story for laughs. In an episode of Seinfeld (a production of Castle Rock Entertainment, an AOL Time Warner company), the character George famously ripped open an obnoxious bubble boy's capsule. Disney's position is that Bubble Boy makes fun of nobody and that Jimmy Livingston is "a resourceful, courageous and heroic character." Realizing their predicament, however, company officials have privately told victims' groups that Disney may be prepared to aid them in their public-awareness campaigns...
...ultimate purveyor of armchair-adventure shopping. His floridly written catalog pulled in a cult following--and $75 million a year in sales--by hawking evocative clothing, furniture and collectibles to upscale shoppers. Peterman outfitted Frank Sinatra and Oprah Winfrey and got a priceless p.r. boost when the TV megahit Seinfeld parodied him on its show...
...Peterman senses an advantage: his name is already known to some 40 million people, including the 32 million viewers who saw him portrayed on Seinfeld, which is still in reruns. "It can cost $1 billion to build a brand," says actor John O'Hurley, who played Peterman as "a FORTUNE 500 lunatic" on the show. "And this brand occupies a unique niche already." Sounds like a real CEO, doesn't he? In fact, O'Hurley has since become a partner in Peterman's reborn company...
...Jackson Hole, Wyo.: the trademark cowboy coat that he bought for himself, which was included in his first catalog, launched in 1987. The catalog had already become a Hollywood favorite when its kitschy prose--initially written by Manhattan marketing consultant Don Staley--caught the eye of comedian Jerry Seinfeld and Seinfeld co-creator Larry David, who owned some Peterman clothes. "We used to laugh about it all the time," David says of the prose. "When I knew we had to get Elaine [the character played by Julia Louis-Dreyfus] a new job, I thought the guy who wrote this kooky...