Word: seinfeldisms
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Imagine's genre-bending shows are inherently risky, while most prime-time hours are filled with knock-offs of last season's big hits. Seinfeld was off the air less than a year before writer alum Peter Mehlman was back with It's like, you know..., which differs only in that it explores West Coast rather than East Coast inanities (car chases, cell phones and celebrities instead of parking places, subways and Chinese restaurants). "You flip the channels, and everything looks the same," says Thomas Schlamme, who went from directing the critically acclaimed Larry Sanders Show to executive-producing Sports...
There isn't much left to pick over when making fun of Los Angeles, but Peter Mehlman, a former co-executive producer at Seinfeld, goes deep enough into the vapidity of the Left Coast to make the subject fresh again. A magazine writer who moved from New York City to L.A. to write for television, Mehlman has created a show about a magazine writer who moves from New York to L.A. to write a book. And, though he can check out any time he likes, he never leaves...
Though the pacing is entirely different from Seinfeld's (and not quite right yet), It's Like, You Know... does rely on the same banter and wordplay, and it does it almost as well. Eventually, this series may resort to making earthquake jokes and doing bits about the smog, but until then, it is a very smart, knowing take on Los Angeles...
...SPONGE-WORTHY? If Seinfeld were still in production, Elaine would be dancing in the drugstore aisles. That's where she hunted down and hoarded the scarce Today Sponge, once one of America's most popular contraceptives. Pulled from the market in 1995 because of costly production problems, the long-lasting, high-dose spermicide will be back in stores this fall...
...fashion world, at least, seems to be taking her on her own terms. Buyers at the trade show were snapping up her fall line--though a few were disappointed there were no matching winter-weather thongs. "The very thing that captivated Seinfeld is captivating everyone else," says Kate White, Cosmo's editor in chief. "He fell for her because of her beauty and charisma, and so have we." Now the question is whether it's a spring fling--or a love built to last...