Word: seinfeldisms
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Perhaps I'm crazy, but I think Jerry Seinfeld might well be the perfect pitch man for Microsoft's Vista. Quit smirking and look at the evidence: twenty-four hours after the Wall Street Journal broke the story, which said that Microsoft was paying the vintage, 1990s-sitcom star $10 million to plug its beleaguered operating system, the story was referred to more than 650 times, from one end of the media spectrum to the other. You can't buy publicity like that, which, of course, wasn't lost on Crispin Porter + Bogusky, the all-kinds-of-awesome ad agency...
Either people still love Jerry, or they're slowing down to rubberneck at a terrible mishap, I guess. Either way, the first ad, which debuts Sept. 4, is already working. Seinfeld, reportedly, will appear along side Microsoft founder Bill Gates in ads that will try to counteract the ultra-cool Apple ads (featuring Justin Long and John Hodgman). Gates can be hi-larious in videos, and I guess, if you can't line up Napoleon Dynamite star Jon Heder, Seinfeld is the next best thing...
...much disappear - or at least be something that consumers won't think about when they buy always-on, Internet-connected devices. The operating system will be about as interesting for buyers to contemplate as the power supply. So why bother raising Vista awareness among anyone older than, say, 21? Seinfeld really hits the sweet spot for this demographic. Not that there's anything wrong with that...
...career and his comedy were anything but a downer. He was unique among his contemporaries in remaining a top-drawing stand-up comic for more than 40 years, with virtually no help from movies or TV sitcoms. His influence can be seen everywhere, from the observational comedy of Jerry Seinfeld to the political rants of Lewis Black. He helped take stand-up comedy to the very center of American culture. It has never left...
...downer. He was unique among stand-ups of his era in remaining a top-drawing comedian for more than 40 years, with virtually no help from movies or TV sitcoms. His influence can be seen everywhere from the political rants of Lewis Black to the observational comedy of Jerry Seinfeld. He showed that nothing - not the most sensitive social issues or the most trivial annoyances of everyday life - was off-limits for smart comedy. And he helped bring stand-up comedy to the very center of American culture. It has never left...