Word: seinfeldisms
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...whole schedule on Thursday is much more open to attack by other networks," says Harold Vogel, an entertainment-industry analyst for Cowen & Co. All this is bad enough, but NBC also faces the possibility that ER will soon defect to another network. Now that Seinfeld is going, that would be truly calamitous for NBC, so the pressure to keep ER has become exponentially greater...
What's the best show to replace Seinfeld in the 9 p.m. slot on Thursday? Frasier is the most likely candidate. Along with Friends and Mad About You, it is one of NBC's strongest comedies, and it appeals to male viewers, as does Seinfeld. The Cheers spin-off followed Seinfeld when it made its debut in the fall of 1993 and actually attracted more viewers. Right now, it may not be reaching as big an audience as it could, since it goes up against ABC's Home Improvement on Tuesdays...
...unravel the whole thing. While Frasier has not beaten Home Improvement, it has helped NBC lift its ratings on Tuesdays, a night that has long been dominated by ABC. Moving Frasier would jeopardize that progress. Another possibility would be to put 3rd Rock from the Sun into the Seinfeld time period. This season, NBC moved 3rd Rock from Sunday nights, where it became a hit, to Wednesdays, where it has struggled going head-to-head with ABC's Drew Carey Show. There's still another scenario: moving Friends from 8 p.m. to 9 p.m. on Thursday and filling...
...executives knew, of course, that Seinfeld would not last forever, but they were hoping to have another year to nurture a successor hit. The network made an extraordinarily generous deal with Bright/Kauffmann/Crane, the creators of Friends and Veronica's Closet, to develop a comedy about a single mother. With the schedule in flux, that show will have a tougher time finding an audience. Fortunately for NBC, it still has the rest of the season to experiment. It could build up Frasier or 3rd Rock by putting them after Seinfeld. Meanwhile, Just Shoot Me, a modest success starring Laura San Giacomo...
Compared with figuring out all these permutations, keeping ER may look easy--just pay whatever it takes. If NBC loses ER on top of Seinfeld, says an industry source, "They will be dust. They will lose the demographics and the households. It would be a disaster." NBC has a window from Feb. 1 to March 1 to negotiate a renewal deal with Warner Bros., the studio that produces the show. If the two sides fail to agree, then Warner Bros. can negotiate with the other networks. Leslie Moonves, the president of CBS, developed ER when he was a Warner executive...