Word: seinfeldisms
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...effort to prove Seinfeld still had creative life in it, Wright and Welch gave Seinfeld a formal presentation titled "Seinfeld: A Broadcast Phenomenon," full of neat and colorful charts--SEINFELD MORE DOMINANT THAN EVER--demonstrating that, unlike most shows that reach a ninth season, Seinfeld's audience was still growing, at least in the only demographic category that matters, adults ages 18 to 49. In a particularly sneaky appeal to Seinfeld's ego, the presentation included a graph showing his show's gains over the past five seasons, in contrast to the losses for fellow stand-up Tim Allen...
There were carefully calibrated emotional appeals too. "Jack Welch told me this was one of the products GE is most proud of," Seinfeld says. Rather than be concerned that his show was being lumped in with light bulbs and missile parts, the comedian was moved. "That affects me," he says. "I like that the people who own the show take pride in it." The meeting ended warmly but inconclusively. Seinfeld and his managers continued to talk, walking around the city's Upper West Side, discussing pros and cons. They returned to Los Angeles that night without having made a final...
Despite the many interested parties, everyone says the answer rested solely with Seinfeld--as he puts it, "This was between me and the show." The decision, when it finally came, was based on one of those peculiar divinations that Seinfeld thrives on. "I felt ... the Moment. That's the only way I can describe it," Seinfeld explains in the tone of voice the TV Jerry might use to delineate a date's faux pas. "I just know from being onstage for years and years and years, there's one moment where you have to feel the audience is still having...
Most times, of course, you also go for money. But Seinfeld insists recompense was not a consideration despite NBC's reported offer of an unprecedented $5 million a show if he would return for another season. Seinfeld refuses to confirm the figure. "I don't really care about the money," he insists. "In my business, the only way you get as much money as I have"--Forbes put his earnings last year at $66 million--"is if you don't care about money and you care about comedy; then somehow you end up with money. I'm not the kind...
...days after his meeting with Welch and Wright, Seinfeld phoned Wright and gave him the news personally. Telling his co-stars had been a more loaded proposition, given their bonds as an ensemble and the fact that while Robert Wright still has a job, Michael Richards, for one, soon won't. Complicating things further was the fact that Richards, Alexander and Louis-Dreyfus had only recently received huge raises after a much publicized and, by some accounts, bitter holdout before the start of the current season. Their meeting took place Dec. 17 in Seinfeld's dressing room, where the cast...