Word: seismic
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Dates: during 1980-1989
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This Bronx-reared Barnum has magazines in his blood. In the 1960s and '70s, working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...
...they were before. That will force many communities to choose which risks to take seriously. Says Bruce Bolt, a seismologist at the University of California, Berkeley: "If you have only a certain amount of dollars to spend on risk mitigation in a particular area, do you spend it on seismic upgrading or on asbestos removal...
This quake did not begin to exhaust the pent-up energy in the 800-mile-long San Andreas system. In a list of seismic danger zones compiled by an expert panel last year, the section around Santa Cruz ranked only sixth. The area believed most likely to have a devastating quake...
Still, there is a vast difference between suggesting that an earthquake is likely to happen and pinpointing when. For now, scientists cannot say whether a specific section of the San Andreas fault will snap in one year's time or in a hundred, but they are working on it. Seismic silence is one clue. Soundings taken along the San Andreas over the past 15 years showed that the small earthquakes that are a daily event along other parts of the system were not occurring in the Santa Cruz mountains. Scientists argued over the significance of this blank spot...
...perhaps with their fingers crossed, had promised that the Webster decision would galvanize a silent pro-choice majority. Last week, as pro-choice activists won stunning victories in Florida's legislature and the U.S. Congress, that promise began to be fulfilled. With the political landscape seeming to undergo a seismic shift, many antiabortion politicians have concluded that the only way to maintain their footing is to tiptoe away from their former positions...