Word: seismicity
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...bargain, trading sun and sand for a college experience that was, until this week, relatively free of natural disasters. In making my college decision, I had carefully determined that I could deal with snow, sleet, and even Derek Jeter, but only if I was free from seismic events...
...transplanted Californian, I am appalled by the seismic events of this past weekend. A 5.1 magnitude earthquake—with an epicenter located near Plattsburgh, New York—rattled windows and shook a few foundations early Saturday morning. More importantly, however, it shattered what was, until Saturday, an undeniable distinction between the East and West coast, opening the fault for some Easterners—West Coast wannabees—to consider themselves...
...have to. Audiences, particularly those reared on video games, want their trailers to be like their movies: fast and furious. "We're able to take a movie that has hardly any camera movement and speed it up to appeal to a younger audience," says David Schneiderman, a partner in Seismic Productions, an independent production company in Los Angeles that makes trailers...
...second TV spot Seismic created for Robert Altman's Oscar-nominated Gosford Park begins with a vintage Rolls-Royce zooming across the screen--in the actual movie the car rolls along rather leisurely--and showcases the youngest members of the cast (Clive Owen, Ryan Phillippe and Emily Watson) in whooshing high-tech cuts. "The movie is no longer sacred, because filmmakers have loosened the reins," says Schneiderman. "They know in order to make their next film, they've got to sell this...
...still liked the movie." Indeed, moviegoers usually don't complain about obfuscation in trailers; they do complain that trailers give too much away. There's a reason for this, and studios have the test results to prove it. When trailers are market-tested with focus groups, says Seismic's Schneiderman, "the No. 1 criticism people have is 'I don't know enough about it; I don't understand the story.'" Tweaking ensues; more plot is revealed...