Word: seismicity
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...sleepy cotton fields around New Madrid, Mo. (pop. 3,400), convey no sense of seismic menace. Yet scientists say the area is potentially one of the most dangerous earthquake zones in the world. Early in the past century an unseen fault, obscured by tons of sediment, unleashed a fearsome trio of tremors -- each as powerful, some say, as the earthquake that virtually destroyed San Francisco in 1906. The eyewitness accounts read like the tall tales of Baron Munchhausen. The ground rippled with waves as though it were an ocean. The Mississippi River raged with waterfalls and rapids. Fountains of sand...
...they slept. Aftershocks rippled through the area in the next 36 hours, including one that registered 6.5 on the Richter scale. Iran's Red Crescent Society indicated that at least 400,000 people in a region of 3.7 million had been left homeless. The country's location between two seismic zones has rendered it vulnerable to earthquakes. In 1968 one tremor killed 18,000 people. Ten years later, another killed...
...solipsistic delusion to think the West could bring about the seismic % events now seizing the U.S.S.R. and its "fraternal" neighbors. If the Soviet Union had ever been as strong as the threatmongers believed, it would not be undergoing its current upheavals. Those events are actually a repudiation of the hawkish conventional wisdom that has largely prevailed over the past 40 years, and a vindication of the Cassandra-like losers, including Kennan...
This Bronx-reared Barnum has magazines in his blood. In the 1960s and '70s, working as a cover designer with the late editor Harold Hayes, Lois turned Esquire's cover into a gallery that registered every shock of those seismic years. As an adman, he taught America's children the insistent demand "I want my Maypo." In the early 1980s he recycled the line to meet their grownup tastes: "I want my MTV." And he's the man who told people, "When you got it, flaunt it" (for Braniff airlines, remember?), a pretty good description of his advertising ethos...
...they were before. That will force many communities to choose which risks to take seriously. Says Bruce Bolt, a seismologist at the University of California, Berkeley: "If you have only a certain amount of dollars to spend on risk mitigation in a particular area, do you spend it on seismic upgrading or on asbestos removal...