Word: sekizawa
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...popular media pour on the pressure to be thin. Diet aids (non-deadly ones) are heavily advertised throughout the region, often with the endorsements of pop singers and TV personalities, like Takuya Kimura in Japan, Chen Liping in Singapore and Shirley Cheung Yuk-san in Hong Kong. Says Hidehiko Sekizawa, head of Japanese research group Hakuhodo Institute of Life and Living: "Japanese people are not yet obese in the American sense, but because the average person is skinnier here, even slightly plump people think of themselves as fat. And they're willing to go to any length to reach...
...year more than Germans, and 25 more than Americans -- and take an average of only 8.2 days of paid vacation per year, but corporations as well as the state are urging them to take more time off. "The government doesn't want people to burn out," says Hidehiko Sekizawa, executive director of the Hakuhodo Institute of Life and Living, a Tokyo think tank...
...over the globe, advertising is becoming more multiracial. Many ads in Japan, which often used to depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...
| 1 |