Word: sekizawa
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Dates: during 2000-2009
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...popular media pour on the pressure to be thin. Diet aids (non-deadly ones) are heavily advertised throughout the region, often with the endorsements of pop singers and TV personalities, like Takuya Kimura in Japan, Chen Liping in Singapore and Shirley Cheung Yuk-san in Hong Kong. Says Hidehiko Sekizawa, head of Japanese research group Hakuhodo Institute of Life and Living: "Japanese people are not yet obese in the American sense, but because the average person is skinnier here, even slightly plump people think of themselves as fat. And they're willing to go to any length to reach...
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