Word: selchow
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...about $750 million to buy 22 million copies of what is turning out to be the hottest board game in history. That is more than twice as much as the total amount paid last year for all board games, including Trivial Pursuit. As a result of those extraordinary sales, Selchow & Righter, the American manufacturer, which is headed by Richard Selchow, has doubled its staff, started a new line of products and reorganized its headquarters...
Retail sales in the U.S. and Canada, where the game was invented and launched in 1982, may reach $70 million by the end of this year. Says Hudson Dobson, who distributes the game out of Dallas for U.S. manufacturer Selchow & Righter: "I have been in this business 30 years, and Trivial Pursuit is the biggest individual game I have ever had. It defies everything we've had before." F.A.O. Schwarz Manager Walter Reid predicts that will be "a long term fad, not like Rubik's Cube. which wore off after nine months...
...units in 1981. All were sold within a few weeks. Another loan from a bank manager who got hooked on the game enabled the entrepreneurs to produce 20,000 more. Word of mouth did the rest. The game acquired a cult following in Canada, and in 1982 Selchow & Righter, the venerable U.S. games company (Parcheesi), began manufacturing it in the U.S. British and Australian versions are imminent, and next year French, German, Dutch, and children's renditions will follow...
...game's appeal is far less obscure than most of the questions. It derives from the pleasure of playing against people armed not with joy sticks but with arsenals of minutiae. Notes John Nason, vice president of marketing at Selchow & Righter: "The pendulum's swinging back from video games. With a video game you sit alone in a corner. Playing a board game there is interaction-moaning, groaning, laughter...
...invented the name "Scrabble" (dictionary meaning: "to scrape, paw or scratch with the hands or feet"). He and his wife started making the games themselves in a small workshop at Newtown, Conn. Six months ago, unable to keep up with the burgeoning demand, they licensed a game-manufacturing company, Selchow & Righter, to bring out Scrabble sets on a mass-production basis...