Word: select
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...looking forward to the day when you can stop and smell the daisies without putting down your laptop, it may not be too far off. I'm at the much-hyped but financially troubled DigiScents Inc. in Oakland, California, for a click-and-sniff demonstration. When I select the cotton candy icon, a short blast from the iSmell scent synthesizer - which connects to a computer or game console - takes me back to the county fair. Some fragrances are better than others: ocean breeze tends more toward air freshener than the beaches of Bali...
...targeted advertising - starts sounding a little creepy, even for those not obsessed with Big Brother. Personalization software in the next generation of set-top boxes and personal video recorders (PVRs) will allow the development of ultra-detailed viewer profiles. The demographic profile stored in the set-top box will select commercials that will be specific not just to the household but to each room of the house: mom and dad will watch one set of ads in the living room, while little Timmy sees a whole different set on the playroom screen...
...interaction at broadband TV channel MTV Live, which will launch in Sweden and France in June. Want to be a graphic artist? Viewers can assemble virtual environments and e-mail their creations for consideration as background images. Is screenwriting more up your alley? MTV Live will let you select characters and write dialogue for short videos. Would-be maestros can mix and submit music to serenade MTV Live presenters. The new channel will also feature exclusive content for digital cable viewers, such as live video of the Red Hot Chili Peppers performing in Moscow's Red Square...
...While Europe is in the digital TV vanguard, MTV is trying to leverage the most advanced applications in every region, treating each as a kind of interactive television laboratory. In Japan, which leads the world in mobile phone applications, viewers of Select MTV vote via text messaging or PCs for their favorite tunes. But because the television platform is not yet fully digital, their votes don't appear instantly on the TV screen. Shoji Doyama, chairman of MTV Japan, says that by year's end the company plans to introduce "some interactivity into all of its TV programming, permitting voting...
...While Lee says he remembers select moments from each of the regimes, but his recollections are nonpolitical and decidedly not those of a radical. (He recalls believing the Hitler Youth to be "more or less a boy scout kind of thing" that wouldn't let him in because of his Chinese ancestry...