Word: select
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...with selling through department stores and franchises, direct ownership gives a designer complete creative control of marketing, not to mention a far higher profit margin. Says Walter Loeb, who follows the retailing industry for Morgan Stanley, the investment firm: "Designers are not always happy with the way department stores select merchandise, picking some pieces but not the whole assortment. The designers feel that the stores don't fully appreciate their genius and wish they would pick a range that reflects their total fashion message...
Never before has there been anything quite like the exhaustive commercial referendum, known as "equal access" balloting, in which consumers select the company to carry their long-distance phone calls whenever they dial 1 plus an area code. In sheer numbers, the vote that was drawing near an end may mark the largest election in U.S. history. Yet the selection was being carried on in such higgledy-piggledy fashion that many consumers were probably unaware that any contest was taking place...
...customer data from the Baby Bells. MCI estimates that it spent between $10 and $15 to reach each residential customer in the election, more than three times the cost for AT&T. Says Charles Skibo, president of US Sprint: "AT&T had the data to sharpshoot and pick off select targets. We were shooting in the dark with a scatter...
...British Consulate requested the University select 50 students who share one of Prince Charles' interests--polo playing, architecture, music, student government or third world issues--to attend a special tea with the Prince on September 4, said Melissa von Stade, an official in the University Development Office who is overseeing the student invitations...
...clear-cut revelation to emerge from the Rube Goldberg process that Michigan has adopted for picking delegates to the nominating convention that is still more than two years away. Last week 10,110 potential candidates signed up to run in August to become precinct delegates; the winners will eventually select delegates for district meetings, which will then select delegates for a statewide convention, which will choose Michigan's delegates to the national convention early in 1988. Confusing? Yes. But the contest last week was to see who could get the most people to sign up. Vice President George Bush...