Word: selectable
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...select Mother Nature. As we have seen this year, in a flash Mother Nature can claim lives, disrupt families, even change the geography of the world. Hurricanes, tornadoes, landslides, earthquakes and wildfires have reawakened our respect for forces greater than ourselves...
...think Apple needs to offer easier access to more programming. I'm sure the folks in Cupertino are hard at work trying to make these deals happen, but they did give us a bit of a taste of what I'm talking about. Under the Videos icon, you can select Movie Trailers, and get access to high-resolution sneak previews that look and sound incredible, but are streamed from Apple's servers. If the company were to give us even just three or four times the TV programming that it currently offers with iTunes...
Steven Quartz, director of the Social Cognitive Neuroscience Laboratory at Caltech, is one of many experts moving into neuromarketing. He is helping Hollywood studios select trailers for new movies by scanning viewers as they watch a series of scenes to see which ones elicit the strongest reactions in the parts of the brain that are associated with reward expectations. Quartz, who works in partnership with market-research company Lieberman Research Worldwide, is similarly scanning consumers to identify emotional reactions to TV commercials and to products' packaging design...
...proposed system of general education would enable driven students to select the broad education that fits them best, but has the inherent danger of enabling some students to avoid challenging or unfamiliar academic territory. The extent to which the Faculty would be willing to risk such flexibility stands as the greatest question surrounding general education’s future at Harvard...
...built in Europe in 14 years. The winner of the €3 billion plant contract was Areva, in a joint subsidiary with Germany's Siemens. China currently has nine nuclear reactors in operation and says it will increase its nuclear capacity fivefold by 2020. The Chinese are expected to select a Western contractor for two new plants this year. The race is between Areva, Westinghouse and Russia's AtomStroyExport. Areva is well placed in the U.S., too. In September, it announced a joint venture with Baltimore, Maryland-based Constellation Energy to promote its new generation of nuclear plant, and expects...