Word: self-help
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...past three years, including the St. Louis Post-Dispatch and the Chicago Daily News. For print clients, the Magid team undertakes strenuous audience polling, runs the results through a computer and issues recommendations-generally for more consumer coverage, zippier graphics and writing style, more local news and self-help features, less national and international news. Says Magid: "It is really tailoring a product to meet a need...
...narcissistic cult of candor that is tyrannizing the culture. The language "is difficult to avoid and there is often an embarrassment involved in not using it, somewhat akin to the mild humiliation experienced by American tourists in Paris who cannot speak the native tongue." According to Rosen, self-help and sex books, instant therapies and self-improvement courses like est purvey psychobabble in pure form. The problem is not just that psychological ideas dominate national conversation, but that psychobabble is a deadened tongue with no words to express "the paradoxes of emotional life." At least that's what Rosen...
Newspapers have lately developed a huge appetite for so-called service features on every self-help subject, from "Indoor Gardening" to "Outdoor Life." "People want to read about how to maintain the car, keep their health, fix the plumbing," says Priscilla Felton, manager of the Los Angeles Times Syndicate. Book serialization is another growth industry. The New York Times Syndicate has paid six-figure sums for the rights to syndicate forthcoming blockbusters by H.R. Haldeman and Richard Nixon, and picked up Alex Haley's Roots for a song before the book's TV series caught on. Universal...
More black leaders are beginning to make the point that in spite of the continuing racism that is still a barrier to opportunities, the underclass must help itself out of its morass. In his pulpit style, Chicago's the Rev. Jesse Jackson, head of the Operation PUSH self-help group, says: "It is bad to be in the slum, but it is worse when the slum is in you. The spiritual slum is the ultimate tragedy. The victimizer is responsible for us being down, but the victim is responsible for us getting up." Jackson has called for neighborhood volunteers...
...balanced diet." Benjamin Hooks, who was inaugurated last week as director of the NAACP, urged Carter to balance the budget by means of a "full economy, generating more jobs, more sales and more money." Said Nancy Jefferson, executive director of Chicago's Midwest Community Council, a black self-help organization: "There were lots of hopes and illusions when Carter was elected. People expected jobs to start rolling in, but it hasn't happened, and people are getting bitter...