Word: self-help
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Years ago, gerontologist Ken Dychtwald found an eerie letter in his mailbox. "Do you feel that you've lost control of your life? Are you struggling to balance your work and family responsibilities? If so, then Dr. Ken Dychtwald can help you." Accidentally, a company that makes self-help tapes had sent him an ad for a set that he himself had recorded. Dychtwald laughed off the incident. But two years ago, as he prepared to celebrate his 50th birthday, Dychtwald realized that he really did need his own advice...
...anyone working in business, many of Goleman's observations seem obvious. And his five-step program for making yourself an emotionally intelligent leader sometimes reads as if it were gleaned from the self-help section of Barnes & Noble. Still, he makes a persuasive case that emotional leadership can be learned...
More important, 2001 was the year clicks-and-bricks retailers learned that e-commerce is not just about how much you can sell online. Wise use of the Web can help make your entire operation more efficient by lowering marketing costs, allowing for more targeted advertising and providing self-help (i.e., cheap) customer service, says Lisa Allen, research director of the retail group at Forrester Research. She adds that "websites can also help generate off-line sales, where, no matter how you cut it, the bulk of retail will continue to be transacted...
...crowded stalls of Beijing's Book Street, Bibles compete openly for space with self-help manuals and guides to getting into American M.B.A. programs. Selling the holy book is perfectly legal in China, certainly more legitimate than the peddling of skin magazines. (Look under the stack of computer journals.) So when Lai Kwong-keung, a 38-year-old Hong Kong trader, was indicted last month in Fujian province for bringing 33,000 Bibles into China, his mainland-born wife was puzzled. "How can you arrest someone," she asks, "for bringing in books that are available all over China...
...none can know how it feels to fall this far. Like many who are incarcerated, he has turned to religion, pop psychology, any spiritual balm for his depleted soul. He keeps a small shrine of candles and statues of St. Philomena and Christ and a sloppy pile of self-help books such as Your Personal Encourager: Biblical help for dealing with difficult times. He tries to look convincing when he says, "The trials that I am experiencing, I would say it strengthens my faith. I feel that I'm moving closer...