Word: self-help
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Johnny Carson and Ted Koppel have gone to bed and so has the Ziploc talking finger. But late night is when TV's hucksters really get humming. Amazing baldness cures and miracle weight-loss plans. Kitchen tools and anticellulite treatments. Self-help courses and get-rich-quick schemes. Stick around: you'll learn all about Citrus Miracle, a spray cleaner made from "100% natural oranges," able to wipe out everything from oven grease to carpet stains. Or share a few teary minutes with Richard Simmons as he travels the country getting testimonials from converts to his Deal-a-Meal diet...
...late-night hours. For TV stations, these program-length ads provide a tidy source of revenue from little watched time periods. (Half an hour of postmidnight airtime can bring in between $5,000 and $20,000 in big-city markets.) For an advertiser with a steam iron or self-help course to flog, an infomercial can be a good way to corral viewers for a long, hard sell. A 30-minute ad for a hand mixer from Kitchenmate cost just $125,000 to make and has generated $55 million in sales, according to its producer, the Guthy-Renker Corp. Altogether...
...jumped from a 10th-floor window of the Milford Plaza Hotel and bounced off the hood of a stretch limousine. When the police arrived, his fingers were still clutching $171 in cash, virtually the only money he hadn't yet turned over to the Church of Scientology, the self-help "philosophy" group he had discovered just seven months earlier. (See pictures of spiritual healing around the world...
...Kona clinic, Staten has been working to coax Ralph and a handful of others out of desperate isolation. Some of the men have formed a self-help group. At meetings of the new Hawaii Veterans Association, in the town of Captain Cook, they begin to make peace with the demons that haunt them, by discovering that others are haunted as well...
...Murray, Utah, and American Psychiatric Management of Arlington, Va. The confidential services offer the kind of comfort, caring and guidance once sought from relatives, neighbors and churches. The callers are typically seeking help with problems that include alcoholism, loneliness, marital stress and layoffs. The help-line workers provide some comforting words, make an initial assessment of the problem and refer callers to professional aid ranging from self-help groups and marriage counseling to psychiatric hospitalization in emergencies...