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...Meanwhile, he is trying to help the community-owned businesses formed by Fabindia suppliers to become self-sustaining. He believes the artisans' future lies in their ability to sell to any company, not just his own. It might sound altruistic, but Bissell is quick to point out that Fabindia won't thrive unless they do. "A lot will depend on what happens to these community-owned companies," he says. For them, as it is for India, good intentions aren't enough...

Author: /time Magazine | Title: Social Fabric | 2/22/2010 | See Source »

...moniker Jwoww has encoded in it everything you need to understand the world we live in today. The idea that an unknown 23-year-old from Long Island would come equipped with a tabloid-ready exclamatory nickname, like J. Lo or P. Diddy, might, in a more self-effacing era, have seemed presumptuous. Now it's just commonsense branding. If you might be on a reality show, you may as well have a name that pops and precedes you like a well-positioned set of silicone implants. (Oh, also: you should get the implants too.) (See the top 10 reality...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...From Personality to PersonaBig as reality TV is, it's also just a facet of a larger shift in popular culture: changing attitudes toward privacy and self-expression. If you grew up with reality TV and the Internet, your default setting is publicity, not privacy. Mark Zuckerberg, the founder of Facebook, recently argued that sharing has become the "social norm...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...insecure Americans have been told to cultivate "the brand called you." Decide what your strengths are. Focus on your core competencies. Be aware of the bullet points of your identity. The message of both business and leisure today is, Distinguish between the actual and the for-public-consumption self. (See the top 10 TV series...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...these factors together, and reality TV's endless stream of candidates seems inevitable. Every winter, American Idol's audition rounds attract a deluge of self-created characters, who have the formula for getting on national TV down to a science. "I'm the crazy accordion lady/ This is my song," yowls a blue-haired young woman cradling a squeeze-box. The advanced descendants of the costumed screwballs who tried to get Monty Hall's attention on Let's Make a Deal, today's reality performance artists put on virtual costumes - the Bitch, the Horndog, the Drama Queen - to get noticed...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

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