Word: sellers
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That, at least, is what we tell ourselves. But what we tell ourselves is hooey. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom - author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney - is correct, trying to tune this stuff out is about to get a whole lot harder. (Watch TIME's video "Why a Baby's Laugh Will Make...
...Roman fictions Pompeii and Imperium, for a film version of Harris's roman-a-clef The Ghost, he might have felt that the book had been written from his own recipe for paranoid suspense. It's the story of a writer of celebrity lives - a magician's best-seller, for instance, titled I Came, I Sawed, I Conquered - hired to add some marketable pizzazz to the memoirs of Adam Lang, a retired British Prime Minister of the Tony Blair stripe. He's called in on this rush job because the previous ghost, Mike McAra, has died suddenly. Joining...
Helene Hegemann's debut novel, Axolotl Roadkill, cracked Germany's best-seller list and received rave reviews by newspapers after it was published in late January. "The book is phenomenal. And its author is a phenomenon," gushed the daily Sueddeutsche Zeitung. Another paper, Frankfurter Allgemeine Zeitung, called the book "the great coming-of-age novel of the Naughties." But Hegemann didn't have much time to rest on her laurels. A blogger, Deef Pirmasens, became suspicious of the minor's vivid descriptions of drug-fueled nights at the infamous Berlin techno club Berghain and discovered that several passages...
...first time around, the real-life courtroom drama captivated Hong Kong's expat community and made headlines as far away as New York, spawning a made-for-TV movie and a true-crime best seller. During the 2005 trial, the prosecution chipped away at Kissel's credibility by revealing she had a secret lover in Vermont - a television repairman. The team put a private investigator on the stand who said that her husband, an investment banker, told him he was worried his wife was trying to poison him - testimony that the appeals court judge dismissed last week as hearsay that...
Interest in barefoot running has ramped up in recent months with Christopher McDougall's best seller, Born to Run, which follows Mexico's Tarahumara Indians, who routinely run ultra-marathons wearing thin rubber sandals or no shoes at all. But many podiatrists point out that there are little data on the long-term effects of going barefoot, and they urge average runners to show caution before they chuck their Nikes...