Word: sellers
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What makes a handbag hot, in some cases even before it hits the store shelves? It could be Lindsay Lohan's endorsement or a placement in a big box-office movie. And a handbag can become an instant best seller because of one quirky design detail, like last season's Fendi Spy bag with its weird dangling closure...
...mansion is James Patterson. He is the author of 34 books, the last 18 of which have gone to No. 1 on the New York Times best-seller list. All told he's sold about 100 million copies; last year they earned him something on the order of $40 million. At 58, Patterson puts out four or five books annually: mysteries, thrillers, romance novels, fantasy--he takes all comers. He's already got one out in 2006, The 5th Horseman, and it's only March. Patterson is the world's greatest best-seller factory, and depending on how you look...
...things that's fascinating about Patterson is his total lack of interest in received wisdom; another is his complete confidence in his own judgment. With 1992's Along Came a Spider, the first novel in his Alex Cross series, Patterson knew he'd written a best seller--so he took control of the way it was designed and marketed. When his publisher told him it wasn't interested in running a TV campaign, he called in a few favors at J. Walter Thompson and shot the ad with his own money. He wasn't jazzed about Spider's cover...
DUBAI Since the emphasis in this Persian Gulf city is on smoky eyes, NARS Night Breed shadow ($21) is a top seller...
...Jewellers, an argument across the counter appears to be verging on a fistfight. Two men punch calculators furiously. A third appears to wrestle with the seller. Dangayach laughs and interprets: "He's saying 15 rupees a carat, the other one says 2, and the broker says, 'Yes, you take it for the pleasure.'" Finally, the deal is done at 5.25 rupees per carat. "I've seen a broker literally pick up Munnu and carry him across the room to close the transaction," says De Taillac...