Word: sellgren
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Dates: during 1958-1958
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...such variety is that the individualistic U.S. consumer demands a wide choice. But it is industry's own ads and competitive claims-linked with its passion for changing models yearly for the sake of change-that spur the public's appetite for variety and innovation. Says Art Sellgren, owner of a Detroit Buick agency: "The more choices people have, the more they want...
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