Word: selling
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Dates: during 1980-1989
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...turned off Californians not long ago. Says Sal Russo, a Sacramento-based Republican consultant: "This state is not hospitable to a patrician candidate, and it's a potential problem having two blue bloods on the ticket." Adds a prominent Republican in the Central Valley: "The preppie image doesn't sell very well around here. Unfortunately, the reason Bush has a preppie image is that he is a preppie...
...Tsai, 59, who paid a lofty $750 million for Smith Barney just a few months before last year's crash. The debt he incurred in buying the firm became burdensome when Smith Barney's brokerage business sagged after Black Monday. Weill, as head of the combined firm, intends to sell Primerica's mail-order businesses in plants and specialty foods. Then he aims to create a financial-supermarket firm comparable in size to Merrill Lynch...
Obviously, financial donations to Harvard are crucial to maintaining its position as the nation's premier institution of higher learning--not to mention the nation's richest. But if officials give into the temptation to sell bits and pieces to the highest bidder, how can the University maintain any institutional independence and ethical integrity? And how can Harvard preserve its newfound status as an institution based on merit and no longer just status and wealth...
...mega-firms are not endangered, of course, because they provide many services that smaller firms cannot. Big corporations that want to sell their products globally often prefer to deal with agencies that maintain large research departments and branch offices all around the world. Because they deal in volume, major agencies can also offer some services at more competitive prices...
...many clients, smaller agencies like San Francisco's Hal Riney & Partners ($200 million) are an excellent fit. Three years ago, the firm won an $800,000 advertising account for Calistoga, a Northern California bottled- water brand owned by Perrier. Riney's nostalgic soft-sell campaign, which now features a freckle-faced boy from 1920s-era California, helped boost sales 100% in three years. It also landed Riney the national account for Perrier in 1986, which is currently worth $20 million. The most impressive sign that small agencies have come into their own may be Riney's capture last...