Word: selling
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...make EVs an easier sell to those who might be put off by a high initial cost, Richter says, car companies are getting creative about pricing - for example, by allowing buyers to lease expensive battery packs to spread the cost over the lifetime of the car. The electricity required to run an electric car costs about a penny a mile, he says, compared with 10 cents a mile for a gas-powered vehicle. "Think of a battery as part of the fuel of the car," says Richter. "When you buy a new car you don't buy 10,000 gallons...
...their mash, they use different ages, different kinds of barrels. The one I had was aged in a cabernet cask. There are a great many people who love whiskey who take themselves very seriously. And the ironic part of that is that a lot of the people who sell whiskey, they're very carefree. They just want to enjoy themselves...
...weeks, Jack Black and Michael Cera will play the dino-comedy card again with Year One. Sony, the film's distributor, might want to reposition Year One's marketing to emphasize its pedigree as a Judd Apatow comedy (from which The Hangover was clearly spawned), and to sell the primitive wilderness that Black and Cera wander through as Vegas without the neon. And maybe the CGI techies could quickly black out one of Jack's teeth...
...surf shop eight months ago, we would have been out of business right now, no doubt," he says. Instead, Brewer, who also works as a distributor, fields calls for paddleboards from kayak and surf shops all over the country. "They know that's the only thing they can sell right now," says Brewer, who compares the sport's skyrocketing trajectory to snowboarding, which similarly gained traction in the 1980s and '90s. "A lot of people are using it to help save their business." (Read about how recession is threatening the original Surf City...
When Paddle Surf Hawaii started in July 2006, Chambers would sell two or three boards out of his garage each month. Today, after his business grew 900% between 2007 and 2008, the boards are shipped by the container load. Chambers sells about 1,000 per month, including more than 150 a month out of his central Oahu shop. Chambers, who lost 40 lbs from stand-up paddle surfing, says, "We can't expand fast enough. We can't even supply everybody." (See pictures of a preppy summer vacation at LIFE.com...