Word: selling
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...would probably be hard for Apple's products to sell well in a really harsh economy even on the strength of a powerful brand, especially if there is evidence that all the company's competitors are being pounded. A brand may be worth a lot, but when almost everyone has less money than they did a year ago, potential owners become aspirants. Apple products have the potential disadvantage that they are comparatively expensive...
...Fort Jackson, S.C., for seven weeks before being sent to one of the 38 recruiting battalions across the nation. There they spend their days calling lists of high school seniors and other prospects and visiting schools and malls. At night, they visit the homes of potential recruits to sell them on one of the Army's 150 different jobs and seal the deal with hefty enlistment bonuses: up to $40,000 in cash and as much as $65,000 for college. The manual issued to recruiting commanders warns that, unlike war, in recruiting there will be no victory "until such...
...just leaving the recruiting office and starting on his 40-minute drive home." His easygoing son also developed a hair-trigger temper during his time at the River Oaks and Rosenberg recruiting stations. "He wasn't really a salesman," Robert says, "and recruiters are trying to sell something...
...tired of watching his IRA shrivel, who calls and says, "I'm coming down," who wants six houses at $50,000 each, nice flat homes that he can rent to people who are sick of shoveling snow or climbing stairs. That's less than the land used to sell for; it's as if you get the house for free...
...populist issue addressed may make the meeting an easier sell for the participants back home: executive pay. The leaders accepted a series of recommendations by their finance experts that would lead to sharper oversight of compensation and bonuses and tie them more specifically to long-term performance. In other words, there was something for everyone. Rudd's conclusion, echoed by many other delegates: "People beforehand said there would be a divide, but in fact there was an overwhelming drive toward achieving real action, real commitments and real timelines." Or as Obama put it: "I think...