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...This Is It the movie opens Tuesday night with simultaneous premieres in 16 cities across the globe, the King of Pop will take the world stage once more. Only in Hollywood could the unfinished dream become celluloid reality, in part because only in Hollywood do they know how to sell it. "This is a testament not only to Jackson's worldwide appeal and the outpouring of grief around his death but also to the marketing of this movie, which has been straight out of a business-school demo," says Steven Gaydos, executive editor of Variety. Sony spokesman Steve Elzer says...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

Then last week Target saddled up to the poker table. On Oct. 19 the retailer announced it would also sell preorders on seven of these books for $8.99. (Target.com has since matched Walmart.com and Amazon on all 10.) Walmart responded by dropping its price by another penny, to $8.98. There's no word whether Walmart then stuck out its tongue and yelled "Nah, nah, nah, nah, nah, nah" to its rivals. (See TIME's 2008 holiday buying guide...

Author: /time Magazine | Title: Walmart, Target, Amazon: Book Price War Heats Up | 10/27/2009 | See Source »

They say offense sells tickets and defense wins games. Co-captain Kathryn Farni has always helped the Harvard women’s ice hockey team win games, but judging by her performance against McGill on Saturday, she’ll sell some tickets this season...

Author: By Christina C. Mcclintock, CONTRIBUTING WRITER | Title: McGill Unable To Contain Senior | 10/27/2009 | See Source »

...although mostly about maritime commerce, included a small clause requiring all national emergencies to be "declared by proclamation of the President." President Woodrow Wilson issued the first formal statement of national emergency the following year, on Feb. 5, 1917, in which he forbade American ship owners to sell their vessels to foreigners, arguing that they were needed to fight World War I. (See TIME's photo-essay "Landscapes of the Great...

Author: /time Magazine | Title: National Emergencies | 10/27/2009 | See Source »

Another big enviro-sex trend: birth control that's au naturel. Like all good Catholics, my husband and I had to attend church-run marriage prep before we tied the knot last year. I was surprised, however, during the hard sell on natural family-planning (NFP), that this updated version of the rhythm method was being advertised not only as morally correct but also as "organic" and "green." I was even more surprised when I found out that some of the most popular instructors of NFP--known in secular circles as the Fertility Awareness Method--are non-Catholics who praise...

Author: /time Magazine | Title: Sex and the Eco-City: Getting It On Is Getting Greener | 10/26/2009 | See Source »

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