Word: sellinger
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Dates: during 1960-1969
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More and more, the trend in Christmas cards is toward seasoned greetings. Cards with a peace motif are doing better than ever. "For the first time, the dove is pushing the Madonna for the top spot," reports Stephen Shannon, head of the National Association of Greeting Card Publishers. The topical...
"We don't have long-range financing yet, but we will if our cleaning project works out," says Brother William Dooling. Since October, 40 Holy Cross students have received city licenses to sell liquid cleaning products (wax, shampoo, polish) door to door. As a franchised distributor, Holy Cross nets...
Tawn's immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to...
Tight money might have reduced inflation faster if big banks had not discovered ingenious methods of avoiding the Federal Reserve's pincers. To help meet corporations' vast appetites for loans in the face of the credit shortage, U.S. banks borrowed $13.3 billion in Eurodollars?U.S. dollars in private hands abroad?...
1. The Selling of the President 1968, McGinniss (1)