Word: sells
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Dates: during 1930-1939
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...Chaco. In the spirit of the hour both Senate and House hastily authorized President Roosevelt to place an embargo on shipments of arms to both sides in the minor squabble. The League of Nations joined the U. S. in this first attempt to discourage a war by refusing to sell lethal weapons to both combatants. The arms embargo did not stop the fighting...
This company's difficulty was that as it increased potash production it had to sell more borax. To accomplish this, borax prices were halved between 1926 and 1930 -when all other prices were skyrocketing. The price cut worked and borax exports rose from 14,000 tons in 1926 to 80,000 tons in 1929. Today, American Potash and Chemical and its two competitors can readily increase their capacity to supply all U. S. potash needs...
...feel we ought to give it a chance-to show that it won't work here. If we thought it would really go, we would hesitate much longer about letting him have our plates." Said another: "The price is still too high for paperbound books-they have to sell at 10? or 15?, compete with magazines." A third publisher said the initial success in New York was no guide, was due to novelty appeal and Pocket Books' $2,000 full-page ad in the New York Times. Pocket Books will hit quicksand, he declared, in the distribution problem...
...these are all reprints. What cheap-book advocates want to know is why original editions cannot be sold for less than $2.50 to $5. Again publishers have a ready answer: they cannot sell big enough editions (50,000 copies) to make money. Once they tried it. In 1930 four Manhattan publishers-Doubleday, Farrar & Rinehart, Simon & Schuster, Coward-McCann-published some first editions at $1 to $1.50. They sold more copies, but lost money, dropped the experiment. To break even on a $2.50 novel, publishers figure they must sell at least 2,500 copies. On this number, they figure average costs...
Above 2,500 copies, with the plates paid for, the profit goes up. But only half their books sell more than 2,500 copies. Only one in ten sells above 20,000 copies. Roughly, they figure nine duds to one bestseller. Thus, say publishers, their business is part sweepstakes lottery, part humanitarianism...