Word: sells
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Dates: during 1940-1949
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...famed Little Blue Books, that TIME'S Press story on him in the Aug. 8 issue produced a fine response. "I must have heard from two thousand people by now," he said. "People wrote ordering books, sending in manuscripts, asking for racks full of books to sell. I heard from French Morocco, Brazil, and everyplace...
...fireside chat, Cripps explained how the move would help exports. For example, a British car that formerly sold in the U.S. for $1,500 could now sell around $900; therefore more Americans might...
...model is an illusion that can sell evening gowns, nylons and refrigerators. She can sell motorcars, bank loans and worthy causes. She can sell diesel engines, grapefruit and trips to foreign lands. She can sell everything from diapers to cemetery plots, aspirin to Zonite. She is a billion-dollar baby with a billion-dollar smile and a billion-dollar salesbook in her billion-dollar hand. She is the new goddess of plenty...
They documented more or less factual claims to superior quality ("Tests by independent research laboratories prove . . ."). They sponsored contests, told jokes, wrote essays, and often told a straight story about the things they had to sell. They appealed - and thus redeemed their sins of excess - to all men's desire for better things by dazzling them with glowing pictures of the new & better things American industry was making. But always present was advertising's simplest and most potent symbol, the female figure...
...agencies register far more models than they can possibly place, are little more than clearinghouses which keep the models' bookings, relay telephone messages, give them a place to sit around and wait between jobs, and collect 10% of their fees. It is usually the model who has to sell herself, tramping in & out of photographers' studios, showing her scrapbook, trying to look like the advertisers' cryptic specifications ("We need the soap and motherhood type"). By great good fortune she may land a movie contract.† But in most cases, she will achieve a glamourous life only...