Word: sells
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Dates: during 1960-1969
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...your hands with Napoleon," exults Xavier Moreschi, the chief Corsican commercializer of the bicentennial in Paris, who is already actively preparing the celebration of the 150th anniversary of Napoleon's death in 1971. "Sure, they get indignant about that back home in Ajaccio, but a guy who can sell soap when he has been dead almost 150 years must be somebody...
...turned the task over to another columnist, Harvey Aronson, who finished the manuscript last September. Fine, but who is the temptress on the book jacket? She's Billie Young, a Long Island housewife, mother of six, and not incidentally, McGrady's sister-in-law, who managed to sell the manuscript to Publisher Lyle Stuart with a straight face. Stuart learned of the hoax only after he had agreed to publish, and now gamely insists he was even more delighted than before...
Kaplan said that the Corporation has made arrangements with the National Student Association (NSA) to sell the shirts through their new merchandising campaign. The NSA is planning to distribute one million envelopes to college students this Fall containing offers for travel cards and other products for students...
...Speed Sells. There are hundreds of additives on the market, and sales last year probably topped $100 million. The largest manufacturer is STP Corp. (for Scientifically Treated Petroleum). It had sales of only $9 million as late as 1963 -but then Andy Granatelli took over as president. Granatelli, a former racing driver, figured that if speed could sell cars and tires, it could sell additives as well. He began to offer extra cash to racers who pasted STP decals conspicuously on their cars. Motorists now buy 2,000,000 cans a week, usually paying more than a dollar...
...flourish. The manufacturers imply that by pouring in a $1.50 can of additive with every oil change, the motorist can forestall a $150 valve-and-ring job. Such a job is usually not needed until a car has been driven 60,000 miles. Since most motorists scrap or sell their cars before reaching that milestone, they seldom discover that additives do not do all that their makers claim...