Word: sells
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
Goldsmith doesn't have to understand ads to profit from them. All he has to do, as president of sales and marketing at the ABC television network, is sell lots of 30-sec. slots. And now that dot.coms are caught up in a frenzied race to make their brands widely known outside cyberspace, his job has never been easier. "We're attracting people we haven't even heard of," says Goldsmith, who has raked in $200 million in Net-related ads this year. "You can't match the reach of network...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
Back in 1995, MARY TYLER MOORE declared she was done with Mary Richards. "I decided that I was not going to play any more characters with whom I was totally familiar," she said. That was then. Two years ago, Moore and VALERIE HARPER tried to sell ABC on a sitcom reprising their Mary Tyler Moore Show characters. The network passed, but it green-lighted a movie, and last week Moore and Harper were in New York City filming Mary & Rhoda, which will air during the February sweeps. In the movie, Mary and Rhoda Morgenstern reunite two decades after leaving Minneapolis...
...clicked with a populace that has shifted its focus from international to national news and from national to my news--my health, my kids, my money. And as viewers have embraced the shows, so have the newsmakers who want to reach them. If you have a book to sell, a campaign to run or a vast right-wing conspiracy to denounce--as Matt Lauer learned in his 1998 interview with Hillary Clinton on NBC's Today--you do the morning shows. Says Lauer: "It used to be that if there was a major statement, a politician would come...
That's a bigger number than I would have figured, but it squares with another ICI study several weeks ago that shows that 77% of stock-fund holders buy and sell through some sort of advice filter. Individuals now have enough wealth at stake so that it seems they are less inclined to go it alone. That may mean Merrill Lynch, down 30% from its high last April, is a better bargain than E-Trade, down 68%. Merrill is in the advice biz, which may have value after all, especially if the market continues to churn...