Word: sells
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Dates: during 1990-1999
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...seven. His mother later married Lorenzo Scatena, a teamster who went into the produce business. Young A.P. left school at 14 to assist him, and by 19 he was a partner in a thriving enterprise, built largely on his reputation for integrity. At 31 he announced that he would sell his half-interest to his employees and retire, which he did. But then fate intervened, and his real career began...
Sarnoff had it all figured out: for RCA to sell radios, it had to have programming--music, news, sports. On July 2, 1921, he arranged the broadcast of the Jack Dempsey-Georges Carpentier prizefight (great ratings in the male demos), which was a watershed event. Within three years the radio music box, now called the Radiola (price: a hefty $75), was a success, with sales of $83.5 million...
...built a sawmill in Oregon. They purchased appliances direct from the manufacturer, cutting out the distributor's markup. They even made their own nails. Levitt's methods kept costs so low that in the first years the houses, which typically sat on a seventh-of-an-acre lot, could sell for just $7,990, a price that still allowed the Levitts a profit of about $1,000. (They sell today for about...
Reviewing his agency's work, one is struck by Burnett's penchant for employing a range of masculine archetypes. Some were designed to appeal to female consumers. With the Jolly Green Giant, he resurrected a pagan harvest god to monumentalize "the bounty of the good earth"--and to sell peas. Years later, with the creation of the Doughboy, Burnett employed a cuddly endomorph to symbolize the friendly bounce of Pillsbury home-baking products. Aiming at male audiences in the '50s, a time when filter cigarettes were viewed as effeminate, Burnett introduced a tough and silent tattooed cowboy on horseback...
...Estee Lauder would attend every launch of a new cosmetics counter or shop, traveling to such places as Moscow and other East European cities. On Saturdays she might go to her grandson's Origins store in Manhattan's hip SoHo district and say, "Let me teach you how to sell." Only declining health has halted those visits during the past few years...