Word: seltzer
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...only one of many such works that are currently outclassing the programs they interrupt. Alka-Seltzer, for example, has retired its ubiquitous, jolly salesman Speedy, substituted a diverting view of waistlines-a hula dancer's, a frugger's, a weight lifter's, a pants press-er's-and simply says, "no matter what shape your stomach's in, when it gets out of shape, take Alka-Seltzer." The public is getting the message-Alka-Seltzer sales have risen 16% this year-and so are sponsors...
...tasteful new commercials a trend? Yes, but with a big hedge. Esthetically, the fresh approach is appealing to nearly all clients; financially, it remains out of reach for most. The Alka-Seltzer commercial cost nearly $25,000, and a new Ford spot featuring an astronaut walking in space outside her car cost even more. Still the fact that commercials are now being watched with something like pleasure does raise, at least faintly, the startling possibility that TV might be upgraded by, of all things, the long-abused commercial...
...drank like a culvert, smoked like an ad for cancer, bragged that he was addicted to onanism and had committed an indecency with a member of Parliament. He slept with any woman who was willing, subsisted largely on a diet of ice cream sodas mixed with ale instead of seltzer, and all the while belabored the general ear with wild and wonderful hwyl, as the Welsh call eloquence...
...Seltzer said he was not sure when he would propose the course. After being proposed under a particular department, English or Humanities, for example, the course would have to be approved by the committee on Educational Policy...
...would want to discuss it carefully with other faculty members interested the drama at Harvard," Seltzer said...