Word: seltzers
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Dates: during 1930-1939
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Roller Derby is the name given by its inventor, a onetime cinema salesman named Leo ("Bromo") Seltzer, to the preposterous endeavor, by a group of mixed couples, to outdistance each other in a marathon race on roller skates. Promoter Seltzer invented Roller Derbies- entrance to which can be attained only by winning elimination races in the Seltzer Roller Derby Association, with 3,000 members at $2 each-a year ago, to replace his Walkathons which he said were beginning to grow vulgar. By last winter he had selected a group of teams who competed successively in Chicago (TIME...
...Alka-Seltzer's A. H. Beardsley worried about cut-rate drugstores, said he circumvented them by selling his medicine only on consignment for sale at his own price...
Turning up unwashed and unshaved in Baltimore after being marooned in a Pittsburgh hotel, General Hugh S. Johnson told how he had lived for two days on beer and seltzer water, how one woman guest had taken a bath in three cases of ginger ale. Said he: "It was the most complete paralysis of a large city since the San Francisco fire...
Like Bank Night, Roller Derby is a copyrighted name, the product of an inventive cinema salesman from the West Coast. Leo ("Bromo") Seltzer, 32, worked for Universal Pictures Corp., until five years ago when he staged the first commercial Walkathon in Denver. He promoted 22 more, grossed $2,000,000, retired because he felt that Walkathons were becoming vulgar. He inaugurated the Roller Derby in Chicago last August, held two more in Louisville and Kansas City. Roller Derby teams are selected from the Transcontinental Roller Derby Association, formed by Promoter Seltzer last year to help popularize his new pastime...
...idea of calling his Derby Association ''Transcontinental" was a shrewd device on the part of Promoter Seltzer to prevent his event from seeming too sordid, add a touch of the outdoors. A Roller Derby course is 4,000 mi. long. In the Coliseum last week, a map at one end of the arena showed that contestants, skating 85 to 110 mi. per day, from 1:30 p. m. until 12:30 a. m., had last week covered a distance equivalent to a journey from San Diego to Chicago. As they set off around the Coliseum for New York...