Word: seltzers
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...goal of university publishing, explains Stanford University Press Director Leon Seltzer, is not to seek out the surefire seller but to find the book that will "add a dimension to man's understanding of himself." Most university presses thus tend to reflect the strengths of their university. Yet each must also look beyond its own campus: scholars rate a university press self-centered if more than a third of its books are written by its own faculty...
...Doyle Dane Bernbach before joining Jack Tinker & Partners in 1964. There, she and her present partners, Richard Rich, 37, and Stewart Greene, 39, ran some notable successes up the flagpole. They were responsible for the whimsical ads ("No matter what shape your stomach's in . . .") that boosted Alka-Seltzer sales by $13.3 million. When Braniff International President Harding Lawrence came to Tinker in 1965, Wells thought up the idea of painting Braniff's jets in pastel hues-and persuaded Lawrence to go along. Rich and Greene also had a hand in Braniff's "airstrip," which features stewardesses...
...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
This Midsummer Night's Dream is the work of Daniel Seltzer's Hum 105 class, and there is a temptation to assign it a grade. Let it go as a disappointment, but not a failure...
...time, the American TV Commercials Festival is awarding a Clio, the industry's equivalent of an Oscar, to the best actor in a commercial. Among the nominees is plump Charlotte Rae, who does a devastating satire of a nightclub torch singer mugging her way through the new Alka-Seltzer anthem, I've Got the Blahs. Easy wit, in fact, is the Homelies' forte. One of the best comic commercials now running features Bill McCutcheon, an inconspicuous little chap with a Silly Putty face who gets carried away by the Greek music in an Olympic Airways...