Word: seltzers
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...than any other spot on earth. Elkhart also has a special relationship with - and dependence on - the upset stomachs, nervous headaches and run-down feelings of the nation. It is the home of Miles Laboratories, maker of two of the world's most popular household remedies, Alka-Seltzer and One-A-Day Brand vitamin capsules. The histories of Elkhart and Miles are so intertwined that even the town newspaper, the Elkhart Truth, got its start as a medical journal promoting Miles products...
Miles is even bringing change to its basic product, Alka-Seltzer-an efferescent antacid compound of aspirin, bicarb of soda, citric acid and mono-calcium phosphate. It has added to its traditional blue-labeled bottle handy tinfoil packs of Alka-Seltzer that can fit into pocket or purse, is test-marketing ginger-and citrus-flavored versions of the tablet. To convince people that they do not have to drink a gallon of water with Alka-Seltzer, the company is also suggesting in its ads that they adopt the habit of downing Alka-Seltzer "on the rocks," with only a touch...
...appointment of Associate Professors Daniel Seltzer, Larry D. Benson, and Walter Kaiser '54 is likely to have pushed the Department almost up to its size limit. It also approximately balanced the number of professors in the 19th century, the Middle Ages, and the Renaissance. The 19th century, Rosenberg's field, was already well-populated, although almost entirely with poetry specialists and intellectual historians. Rosenberg's department does leave the department without a tenured member whose field is the 19th-century novel...
...Seltzer, who is also on a sabbatical this year, was appointed assistant professor in 1961 and served as acting director of the Loeb last year...
...Seltzer has edited several Elizabethan and is working on a book on Elizabethan acting styles...