Word: seltzers
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...Hope vehicle, the film has its points. Bob is pictured as a ne'er-do-well cartoonist and psychopathic coward who has turned to an analyst for help because Bromo Seltzer has failed him. Reduced to painting nudes on ties and landscapes on the backs of turtles, Hope is visited in his garret by a dazzling blonde (Eva Marie Saint) who used to be his wife and is now engaged to George Sanders, a moneyed comic-strip artist whose ego contains more hot air than a Turkish bath...
What's wrong with the U.S. press? With circulation and ad revenue at a peak, few editors and publishers seem to be in any mood for selfcriticism. But last week, in the Saturday Review, Editor Louis B. Seltzer of Cleveland's afternoon Press (circ. 309,685), one of the country's top journalists, found plenty wrong with newspapers...
...Seltzer noted a switch in the roles of the newspapers, "once primarily concerned with fact and opinion," and the magazines, which once dealt mainly in fiction and features. "The magazines gradually became the instruments of original reporting, crusading, investigative reporting. The newspapers . . . gradually took on the former coloration of the magazines, with their fiction, features, crossword puzzles, panels, columnists, comics and other entertainments . . . Newspapers, many of them built to greatness on the tradition of fearless reporting, are only going through the motions of covering beats or waiting for the news releases to be thrown through the transom...
Police in the Refrigerator. Newspapers are weakest in coverage, said Editor Seltzer, just where they should be strongest-in their own communities, "overwhelmed as they are by tremendous change, industrial expansion, educational inadequacies, housing shortages, racial frictions . . . Local situations are the conversation pieces for nine-tenths of the talk among newspaper readers. Most papers, however, give nine-tenths of Page One to news from remoter and less controversial areas. They then check with the New York Times to see if their judgments are upheld...
Color in Papers? U.S. papers have deteriorated in appearance as well as content, says Seltzer. Too many meet the problem of higher newsprint costs by "cutting out white space, narrowing column rules, shortening lines of type, crowding another column to a page, [resorting to] one or more of a dozen devices to make the paper look worse, which in turn make it harder to read and make the reader mad enough to turn his attention to television or a typographically attractive magazine . . . Nine out of ten papers are crowded, lack eye-appeal, crowd too much in too little . . . What...